Laurier Optical is a major optical provider for the Ontario and Quebec region. My objective for this campaign was to create a theme that could carry over into different print layouts but, still share a similar feel.
For the Back-To-School campaign, I focused on primary colours to help evoke the sentiments of school. Aswell as using blocks to help divide the postcard into different sections which helps present the information better.
As per the postcard design, the store posters and giftcards share the same themes as the postcards. Same colours and same eyeflow control with the use of shapes.